Who We Are


Hell Yeah, Bookkeeping was born out of the idea that bookkeeping shouldn’t get in the way of running your business and living your life.


We believe bookkeeping should painless for entrepreneurs and freelancers.



Hell Yeah, Bookkeeping was founded by Paco. She studied Business Administration with a concentration in Finance and Minor in Economics at California State University Fullerton and completed CFP® course work through the UCLA Extension Personal Financial Planning (PFP) program. Since 2008, she has worked in various capacities for business consulting, business management, financial planning and wealth management firms. 


She lives in Echo Park and works in downtown Los Angeles. She plays in a band called Sweet Bump It. And is a founder of the boutique Financial Planning firm, The Hell Yeah Group and a non-profit organization, Allies in Arts